SeekPharma

Brand Manager
as a Service

Years of hands-on commercial life-science experience and capabilities as a scalable service. Fully end-to-end.

Illustration of a brand manager on a city rooftop at night, a searchlight projecting BM into the sky

What we do

One team, three jobs

We plan the brand, create what it runs on, and deliver it to your customers — the same loop a senior in-house team would run, available as a service.

01

Plan

  • Brand plan, end-to-end
  • Insight generation
  • Omnichannel plan
  • Strategic workshops
  • Gap analysis
  • Desk research

02

Create

  • Marketing materials, all in one: detail aid, email campaigns, leave-behinds, digital and analogue
  • Omnichannel by default
  • Concept and visualisation
  • Reference and claim management
  • Approval, e.g. Veeva PromoMats

03

Deliver

  • Cycle meetings, end-to-end
  • Commercial advisory boards
  • Speaker tours
  • Educational formats
  • Launch events
  • Sales training
  • Objection handling
  • Logistics

How we help

Built around how you actually need help

Four situations we hear most from pharma and biotech teams in Switzerland — and what we do about each one.

Legacy & resource allocation

Keep your established brands moving

When priorities shift to new products or indications, your legacy brands keep earning revenue but stop getting attention — and budget is too tight to hire for it. We take over their day-to-day commercial management so your in-house team can concentrate on what's strategic, without your legacy brands losing share of voice.

Market analysisOmnichannel executionBrand planning
Market situation analysis — gaps & opportunities to maintain growth
Marketing execution — digital & F2F, maintaining share of voice
Brand plan — localised strategy, high-impact initiatives

Market entry

Capacity that scales with your launch

A Swiss launch needs different capacity at every stage — from pre-launch research through soft launch to post-approval scaling, in both marketing and the field. We staff the launch window at full strength, then release the capacity once it's no longer needed. You keep authorisation, regulatory and access; we take the commercial track.

Pre-launch
18–24m before approval
Soft launch
~180 days
Launch
First 6m+ post approval
 ApprovalReimbursed

6 mo.

The first six months set the trajectory for the years that follow — we put full capacity into the launch window, then release it.

47%

of EMA-approved medicines were fully available in Switzerland in 2024, down from 64% in 2018.

Rare disease

means low prevalence and high cost of acquisition — we reach small, dispersed populations with people who've done it before.

Source: Interpharma, Health Panorama 2025

AI readiness

A seat at the AI model table

Physicians increasingly ask or spar with AI models about therapy decisions, guidelines or comparisons — and act on what they're shown. We generate unbranded scientific content and place it where it gets crawled and read: your own channels, and earned placements on guideline platforms and medical-society sites.

Guideline summariesCongress recapsOwned & earned distribution
Physician at a desk consulting an AI assistant

In-field support

Field coverage, on demand

Coverage gaps from absences, or secondary segments that never get visited, rarely justify a new hire. We supply experienced KAMs for specific tasks and time periods, train and accompany your existing field force, and prepare territories through landscaping and opt-in generation.

KAM on demandTraining & coachingTerritory preparation
KAM on demand — experienced field employees, specific tasks and periods
Training and support — strategy, materials, joint visits
Market preparation — landscaping, opt-in generation, account mapping

Profiles

Who we are

Rahul Habibur

Rahul Habibur

  • MSc in Pharma, ETH / Harvard Medical School
  • MBA at IMD Lausanne

076 482 49 11

Naveed Khan

Naveed Khan

  • MSc in Pharma, ETH / Harvard Medical School

079 460 18 19

Our joint experience

Launches

  • Oncology: endometrial cancer launch, 2021
  • Respiratory: launch of 2 novel asthma therapies, 2021
  • Rare drug-induced brain bleedings: pre-launch, 2024

Therapy areas

  • Oncology: uncommon gynaecological tumours
  • Brand management in rheumatology
  • Further therapeutic experience in pulmonary arterial hypertension, haematology & gastroenterology

Leadership

  • Leading teams, both line and matrix
  • P&L responsibility for budgets of up to CHF 6m

Companies

Novartis
Janssen, Johnson & Johnson
Unilabs
AstraZeneca
GSK
Takeda

Our ask

Let's do a pilot

Pick one brand and one deliverable — a cycle campaign, a segmentation, or a region of field coverage. We fix a scope, and let our work speak for itself.

Rahul Habibur

076 482 49 11

Naveed Khan

079 460 18 19